Set up
What are the first steps?
Section titled “What are the first steps?”Search
Section titled “Search”Generate a knowledge base
Section titled “Generate a knowledge base”To generate a knowledge base, we need your product catalog in XML or CSV format and the click and purchase behavior of your shop customers. The latter is recorded via a tracking code in your online shop in compliance with data protection regulations. The shop system does not play a role here.
Setup in the test system
Section titled “Setup in the test system”We discuss your visual ideas together and send you the div element as a placeholder for the frontend of the intelligent search. You integrate this into your test system. Now we fine-tune the search algorithm and the required configuration.
Activate the live system
Section titled “Activate the live system”After the setup in the test system and the successful function test, the intelligent search is activated in your live system and is available to your shop customers as a guide to the desired product. If necessary, we will carry out a fine-tuning in live operation.
Introduction to our backend
Section titled “Introduction to our backend”We introduce you to our backend, the Control Desk, and train you in the various analysis and configuration options as well as the use of features. This will enable you to monitor and control your intelligent search.
Display of relevant search results
Section titled “Display of relevant search results”Your shop customers receive relevant search results and reach their desired product. In this way, you provide orientation during product research and reduce the bounce rate, which has a positive effect on your conversion rate and your turnover.
Advise
Section titled “Advise”Generate a knowledge base
Section titled “Generate a knowledge base”To generate the knowledge base, we need your product catalog in XML or CSV format and the click and purchase behavior of your shop customers. The latter is recorded via a tracking code in your online shop.
Setup in the test system
Section titled “Setup in the test system”We discuss your visual ideas together and send you the div element as a placeholder for the Guided Selling frontend. You integrate this into your test system. Now the Guided Selling is fine-tuned and the required configuration is done.
Activate the live system
Section titled “Activate the live system”After the setup in the test system and the successful function test, Guided Selling is activated in your live system and is available to your shop customers as an intuitive product advisor. If necessary, we will carry out a fine adjustment in live operation.
Introduction to our backend
Section titled “Introduction to our backend”We introduce you to our backend, the Control Desk, and train you in the various analysis and configuration options as well as the use of features. This will enable you to monitor and control your Guided Selling.
Display of matching products
Section titled “Display of matching products”Your shop customers are shown suitable products and are taken to the corresponding product detail page. In this way, you provide advice on product selection and reduce the return rate, which has a positive effect on your conversion rate and your turnover.
Inspire
Section titled “Inspire”Generate a knowledge base
Section titled “Generate a knowledge base”To generate the knowledge base, we need your product catalog in XML or CSV format and the click and purchase behavior of your shop customers. The latter is recorded via a tracking code in your online shop.
Setup in the test system
Section titled “Setup in the test system”We discuss your visual ideas together and send you the div element as a placeholder for the frontend of the relevant recommendations. You integrate this into your test system. Now we fine-tune the search algorithm and the required configuration.
Activate the live system
Section titled “Activate the live system”After the setup in the test system and the successful function test, the Recommendation Engine is activated in your live system and is ready to display relevant recommendations to your shop customers. If necessary, we will carry out a fine-tuning in live operation.
Introduction to our backend
Section titled “Introduction to our backend”We will introduce you to our backend, the Control Desk, and train you in the various analysis and configuration options as well as the use of features. This will enable you to monitor and control the recommendation engine.
Display of relevant recommendations
Section titled “Display of relevant recommendations”Your shop customers receive personalized relevant recommendations on various shop pages that lead to buying impulses. In this way, you provide inspiration in the purchase readiness phase and increase the shopping cart value, which has a positive effect on your conversion rate and your turnover.
Connect
Section titled “Connect”Generate a knowledge base
Section titled “Generate a knowledge base”To generate the knowledge base, we need your product catalog> in XML or CSV format and the click and purchase behavior of your shop customers. The latter is recorded via a tracking code in your online shop.
Setup in the email dispatch system
Section titled “Setup in the email dispatch system”You will receive a code snippet from us as a placeholder for the frontend. Then you integrate it into your email template. It doesn’t matter which email delivery system you use.
Sending test emails
Section titled “Sending test emails”We need test emails from you so that we can check all the parameters for your personalized email.
Fine tuning your personalized email
Section titled “Fine tuning your personalized email”We make optimisations where necessary.
Playout of personalized emails
Section titled “Playout of personalized emails”Your shop customers receive personalized emails.
How does tracking work?
Section titled “How does tracking work?”The integration of epoq services takes place in three phases:
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Installation of tracking (transfer of clicks and purchases to epoq)
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Building the data base at epoq (learning phase)
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Playout of products according to relevance in relation to the knowledge base
Since the epoq services generate data based on the click and purchase behavior of the online shop visitors, the services require the complete session data of the visitors. It is very important that known shop visitors (customers, identified visitors) can be tracked unambiguously.
The integration of the tracking into your online shop is done via a flow file provided by epoq. This must be integrated on all pages of your online shop. The longer the tracking runs, the more data epoq can collect and thus build up a larger knowledge base. All Data collected comolies with data protection laws.
The epoq tracking file (flow file) looks like this:
epoq Tracking file
<script type="text/javascript" src="https://cdn.epoq.de/flow/TENANT-ID.js"></script>The TENANT ID is assigned to you by epoq and is used to uniquely identify your online shop.