Step-by-Step-Guide: Identify potentials for recommendations

1. Identify Potential Placement Opportunities

  • Consider placing recommendation widgets on the homepage to immediately capture visitors' attention and guide them towards relevant products.
  • Home Page / Entry Page: Consider placing recommendation widgets on the home page to immediately capture visitors' attention and guide them towards relevant products.
  • Product Detail Pages: Embed recommendation widgets on product pages to suggest complementary or alternative products, encouraging cross-selling and upselling.
  • Category Pages: Enhance the browsing experience on category pages by showcasing personalized recommendations tailored to each customer's preferences.
  • Checkout Page / Cart: Utilize recommendation widgets on the checkout page to suggest last-minute additions or complementary items, increasing order value.

When implementing recommendation widgets on your website, selecting the right placement is crucial to maximize their effectiveness in engaging visitors and driving conversions. The strategic positioning of recommendation widgets can significantly impact their visibility and engagement with your audience.

To assist you in making informed decisions about placement, we've compiled a table showcasing various placement opportunities along with their corresponding effectiveness levels. By understanding the relationship between placement and effectiveness, you can optimize the visibility and impact of recommendation widgets across different pages of your website.

Placement Effectivness
Product Detail Page 37,95 %
Cart-Layer 30,26 %
Category Page  12,28 %
Cart 8,00 %
Entry Page / Home Page 5,56 %
Search Page 3,35 %
Error Page 2,2 %
Misc 0,4 %


Keep in mind that the effectiveness of each widget can be influenced by its placement on the page. Aim for a placement that ensures optimal visibility, such as within the initial viewport or after a certain scroll depth.

  • Visibility Thresholds: Monitor widget visibility thresholds to ensure optimal placement effectiveness. For example:
    • 1st Scroll: 20 % visibility remains on the first scroll to attract the visitor's attention.
    • 2nd Scroll: Avoid placements with less than 10% visibility after subsequent scrolls, as it may lead to decreased effectiveness.

2. Define Goals for the Recommendation Widget

  • Increase Engagement: If your goal is to increase customer engagement, focus on recommendation strategies that highlight trending or popular products to capture customers' interest.
  • Drive Conversions: For conversion-oriented goals, you should favour strategies that display for example suitable alternatives or recently viewed items. Avoid distractions and help your customers to find what interests them.
  • Boost Average Order Value (AOV): If increasing AOV is a priority, consider cross-selling strategies that promote potentially interesting and personalized parts of the product range that weren't discovered before.

3. Choose the Right Recommendation Strategy

  • Evaluate Customer Behavior: Analyze customer browsing and purchase history to understand their preferences and behaviors, informing the selection of a suitable recommendation strategy.
  • Consider Context: Take into account the context of the placement (e.g., homepage, product page) and the customer's stage in the buyer's journey to determine the most relevant recommendation strategy.
  • Align with Goals: Select a recommendation strategy that aligns with the defined goals for the widget placement, ensuring it effectively contributes to achieving the desired outcomes.

4. Collaborate with Technical Implementation Managers

  • Consultation: Collaborate with AB Tasty's technical implementation managers to discuss your goals, target audience, and desired outcomes for the recommendation widget placement.
  • Technical Implementation: Work closely with the technical team to implement the selected recommendation strategy effectively, ensuring seamless integration and optimal performance.

5. Monitor Performance and Iterate

  • Track Key Metrics: Clicks and conversion associated with the recommendation widget are automatically collected. This data is crucial for evaluating the performance of the widget placement and strategy.

  • Utilize Recommendation Workspace: Access the recommendation and search workspace to conveniently monitor key figures related to recommendation performance. Here, you can view metrics such as click-through rates, conversion rates, and other relevant data points.

  • Iterate and Refine: Regularly analyze the gathered data to gain insights into the effectiveness of the recommendation widget placement and strategy. Identify areas for improvement and iterate on the strategy accordingly to enhance performance and achieve your goals effectively.


By following these steps and collaborating closely with AB Tasty's technical implementation managers, you can effectively select the right placement, define goals for the recommendation widget, and choose a suitable recommendation strategy to optimize your online shop's performance and enhance the shopping experience for your customers.

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