In the analytics of epoq Search in the Control Desk you will find all important key figures for search terms and products. With the help of this information, you can identify search trends, optimize the performance of individual search terms and then monitor them.
Basically, search terms or products from two, freely selectable time periods are compared with each other.
Which advantage do the analyses offer?
In the analysis section qualitative performance characteristics can give interesting insights into the user behavior and their preferences due to your product palette, i.e.
- how often has a keyword been searched for,
- how many results does the shop search deliver for a keyword and
- how often have clicks and purchases been generated.
Consequently appropriate measures can be derived and directly implemented in the analytics section.
Here is an example: If a keyword has been searched for many times without generating any clicks or purchases, the search delivers too few or inappropriate results. In this case you could improve the keyword by using the Result Management (editing the search results manually) or the Link Finder (Forwarding keywords to specific URLs).
What are the criteria for analyzing the behavior of my shop users?
Basically the analyses differ between the following criteria:
- Frequent search terms: Which keywords were typed most frequently?
- No result search terms: Which keywords triggered no hits?
- Top bought search terms: Which keywords triggered most purchases?
- Search terms without clicks: Which keywords didn't trigger any clicks?
How can I derive optimization measures from the analyses?
The analyses offer a valid database that you can interpret in different ways depending on your optimization goals. For example, if a search term occurs frequently but generates few clicks and purchases, it may make sense to edit the search result manually (result management). If a frequently occurring search term does not produce any hits because there is no corresponding item in the range, it may make sense to create an individual no result page. The search area offers the following options to influence your shop search: Thesaurus, Result Management, Link Finder, Banner Management and No Result Management.