What is an AB test?
AB testing is an important tool to test two variants against each other in order to see which one performs better. For example you can test two different widgets on a landing page.
AB testing in the Control Desk
The most important information at a glance:
- Any number of tests can be created in the Control Desk but per tenant only 1 test is allowed to be active at the same time.
- They will only be started when you click on the play button.
- A test runs until you stop it manually.
- For a valid or meaningful test, you should allow at least 30 days for the test to run.